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Facebook Hashtags Not Catching on With Consumers

While using hashtags in Facebook posts might be a fun tactic for brands trying to engage consumers, it doesn’t appear to be paying off, a new study finds.
Research from social media analytics firm Simply Measured revealed that while 20 percent of Facebook posts among top brands now include hashtags (which give users a way to group messages of similar content), there is no evidence that hashtags are influencing engagement.

The study shows that posts with hashtags —a new feature added with in the last several months — perform as well as those without, suggesting that people are not yet discovering brand posts by their tags.

Overall, the study shows nearly all of the companies in the Interbrand 100 — which ranks businesses based on financial status — now have a Facebook fan page, with 60 percent posting something at least once a day.

[No, Really, Facebook Makes Employees More Productive]

The research revealed that visual content is by far the primary driver for engagement on Facebook. Photos posted by top brands average more than 9,400 engagements, which includes likes, comments and shares, per post, while video posts average more than 2,500.

When it comes to text posts, brands must walk a fine line. Analysis of more than 500 status updates from the top brands shows that the longer a status update is, the less engagement it typically receives. However, if a status update is too short — less than 50 characters — it may not be long enough to capture viewers’ attention or provide the necessary context to drive the number of likes, shares and comments a brand would like.

“For most brands, Facebook is no longer just a network; it has become the hub of their social marketing efforts and one of the most effective ways to engage with fans,” said Adam Schoenfeld, CEO of Simply Measured. “This latest research once again proves that knowing your audience, understanding your content assets and measuring your efforts are extremely important to develop the social strategies that will work best for you.”

Businesses that limit Facebook fans from writing on their page might want to reconsider their strategy. The research shows that nearly 30 percent of top brands do not allow users to post on their wall. For those brands, user engagement on their page is limited to likes, comments and shares, resulting in 15 percent less engagement than brands that do allow user posts.

When it comes to drawing the most Facebook fans, no one does it better than Facebook itself. The social media giant claims the top spot with 93 million fans, followed by Coca-Cola and MTV.

Google Chromecast Announced, Change Ordinary So Smart TV

In addition to announcing second-generation Nexus 7 and Android 4.3 Jelly Bean, Google today also announced the existence of which is a smart Chromecast shaped dongle instead Nexus Q. Chromecast shaped stick that utilizes an HDMI port on the television to run Chrome OS version is simple and will integrate several Google services such as YouTube, Google Play Music, Play Video, and Google Chrome both applications in mobile, tablet or laptop.
Chromecast works like a second screen. If someone such as looking at a YouTube video on your phone, laptop, or tablet and then touch the button Chromecast available in the Chrome browser, it is a television that has been installed sticks Chromecast will play the video as it is displayed on the phone screen. In addition Chromecast can also accept input from a variety of devices that will be played simultaneously turns, for example, from cell phones and play video from laptop playing a movie. Besides Google Play Music and Video, Netflix app (in the U.S.) are also supported by this Chromecast.
Chromecast control can be done from the phone, for example, adjust the volume or change the video played. Chromecast also allows playback of video ‘removed’ from the phone to the tablet and will be passed from the last time the video is played.
Google Chromecast also able to play music like a DJ. This service can access Google Play Music and Pandora. In addition it can also display tabs Chromecast Chrome on television to view photos or videos on Google+ or Vimeo for example. Chromecast also create opportunities through Google Cast application development SDK for Android, iOS and Chrome. To run Chromecast, the television must have an HDMI port plugs plus a blank as a resource for Chromecast mealui microUSB.
Chromecast can be purchased at a price of just USD 35 and is now becoming available in the United States. In addition Chromecast can also be purchased from the Play Store, Amazon.com and BestBuy.com. Currently no information when this gadget will be available in Indonesia.

Google Maps for iPad Launched

Jakarta – After a week after Google Maps launched for Android users, the information technology company is now re-presenting feature map for iPad users. Google Maps 2.0 can be enjoyed globally since Tuesday, July 16, 2013.
Features that are designed for use with the device’s larger screen choose the look with clearer images and soft colors.
Just like the Android version, iOS-based applications include traffic information in real time. Google Maps 2.0 comes with Foursquare and navigation that includes information about a variety of places, including restaurants and shopping centers.
This application actually has not been downloaded from the App Store could in their home country, the United States. Yet it can be downloaded for users in Asia.
Google Maps before, they can be enjoyed by users of smart phones iPhone. Launch the application updates to follow up on complaints that come from iPhone users, especially iPhone 5 to Apple Maps. Users complained about the lack of accuracy especially on Apple Maps. Apple Management then apologized in writing to the users of the iPhone and iPad.
Service on the map offers features traffic information, navigation, transit directions, satellite, road, indoor photos, restaurant reviews, and the integration of the Google profile. Unlike other Google apps made​​, this map is a special feature produced for the default operating system iOS. The application advantages are speed and small file size so it does not take much memory.

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

Google Translate Presents Handwriting Features

California – Google Translate now comes with a new feature that allows users to translate handwriting, the handwriting input Google Translate. This feature supports 45 languages ​​handwriting.
Of the 45 languages ​​available, Google provides one example of Chinese language handwriting. If users want to know the meaning of this article é ¥ º å??, Users simply select the Google Translate Chinese menu, and select the pencil-shaped icon to activate the language features handwriting. The user needs to do is describe the characters in the main panel features handwriting. Furthermore, Google Translate will do it.
Previously, Google has presented the Google Translate feature for handwriting input devices with the Android operating system in December 2012. Then, in early 2013, the company renewed the browser engine Google Input Tools to desktop by adding a new virtual keyboard, editing method, and device for carrying handwritten translation into a web. Google recently announced later on Wednesday, July 24, 2013, as reported by The Next Web sites.
Not surprisingly, Google first presented the new features of Google Translate on Android because this feature is more appropriate for mobile users with high activity.

Facebook’s Balancing Act: The Good, the Bad, and the Ugly

The good news: Facebook (NASDAQ: FB  ) turned fabulously profitable in the just-reported second quarter thanks to a redesigned ad flow on mobile Facebook apps. Revenues jumped 23% from the first quarter to the second. Last year, the same comparison yielded just an 11% seasonal gain. The year-ago quarter’s net loss turned into a tidy profit.

In response, share prices jumped more than 30% overnight and sit very close to all-time highs that were set during the stock’s IPO.

The bad news: The ad assault is interfering with the user experience. A fresh survey (free registration required) from the American Customer Satisfaction Index shows Facebook dead last among online media sites in terms of user satisfaction. “Facebook users find the numerous changes to the site’s interface taxing,” says the ACSI. Twenty-seven percent of users surveyed complained that ads are ruining their Facebook experience these days.

The ugly news: The good news may not last very long. Facebook had better dial back the ad blitz if it wants those disgruntled users to stick around.

It’s a high-wire balancing act between monetization and user satisfaction. Lean too far in one direction, and you won’t make any money from those billions of page views. Err too far in the other direction, and those profitable page views will melt away as unhappy users find greener pastures.

Don’t think it couldn’t happen. Facebook is not too big to fail. Unless the company strikes that crucial balance before it’s too late, we could very well see another mass exodus from one leading social network to another.

Facebook itself killed MySpace by launching a better service in the same genre. Before that, MySpace trampled all over social pioneer Friendster in much the same way.

And there are Facebook alternatives waiting to crush the current king at the first opportunity, believe it or not.

Chief among these is Google (NASDAQ: GOOG  ) and its Google+ service, which benefits from tight integration with the world’s most popular search engine as well as with leading video site YouTube.

Twitter sings a somewhat different tune but can fill many of the functions of a Facebook account. LinkedIn (NYSE: LNKD  ) is basically Facebook for corporate users and could very well expand into the consumer side of things if it wanted to.

All of these alternatives offer fewer ads and a cleaner experience than Facebook. LinkedIn ties with Facebook at the least satisfied end of the ACSI survey; everyone else runs miles ahead. Yes, even the much-maligned Google+ “ghost town.” And even LinkedIn reports fewer ad-taint complaints than Facebook.

That’s why I’d take this week’s Facebook share-price pop as a temporary boost, and not as a sustainable clean bill of health. The service currently leans far too heavy on the monetization side of the fence and runs a very real risk of finding out that the next era of social networking doesn’t include much Facebooking.

So my bearish CAPScall on Facebook stays in place until Mark Zuckerberg and company adjust their strategy again. If you can’t keep your users happy, the money will very quickly cease to matter.

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Facebook speeds PHP by crafting a PHP virtual machine

Social networking giant Facebook has taken another step at making the PHP Web programming language run more quickly. The company has developed a PHP Virtual Machine that it says can execute the language as much as nine times as quickly as running PHP natively on large systems.

“Our goal is to make PHP run really, really quickly,” said Joel Pobar, a Facebook engineering manager. Facebook has been using the virtual machine, called the HipHop Virtual Machine (HHVM), across all of its servers since earlier this year.

Pobar discussed the virtual machine at the O’Reilly Open Source Conference (OSCON) being held this week in Portland, Oregon.

Shares its development tools

HHVM is not Facebook’s first foray into customizing PHP for faster use. PHP is aninterpreted language, meaning that the source code is executed by the processor directly. Generally speaking, programs written in interpreted languages such as PHP tend not to run as quickly as languages, such as C or C++, that have been compiled beforehand into machine language byte code. Facebook has remained loyal to PHP because it is widely understood by many of the Web programmers who work for the company.

To keep up with the insatiable user demand, however, Facebook originally devised a compiler, called HipHop, that would translate PHP code into C++, so it then it could be compiled ahead of time for faster performance.

While Facebook enjoyed considerable performance gains of this first version of HipHop for several years, it sought other ways to speed the delivery of the dynamically created Web pages to its billion or so users. “Our performance strategy for that was going to tap out,” Pobar admitted.

HHVM is the next step for Facebook. Under development for about three years, HHVM actually works on the same principle as the Java Virtual Machine (JVM). HHVM has a just-in-time (JIT) compiler that converts the human readable source code into machine-readable byte code when it is needed. (The previous HipHop, renamed HPHPc, has now been retired within Facebook.)

This JIT approach allows the virtual machine to “make smarter decisions at runtime,” Pobar said. For instance, if a call is made to the MySQL database to read a row of data, the HHVM can, on the fly, figure out what type of data it is, such as an integer or a string. It then can generate or call code on the fly that would be best suited for handling this particular type of data.

With the old HipHop, “the best it can do is analyze the entire Facebook codebase, reason about it and then specialize code based on its reasoning. But it can’t get all of the reasoning right. There are parts of the code base that you can not simply infer about or reason about,” Pobar said.

Virtual system speedier

Pobar estimated that HHVM is about twice as fast as HPHPc was, and about nine times as fast as running straight PHP.

Facebook has posted the code for HHVM on GitHub, with the hopes that others will use it to speed their PHP websites as well.

HHVM is optimized for handling very large, and heavily used, PHP codebases. Pobar reckoned that using HHVM for standard sized websites, such as one hosting a WordPress blog, would gain only about a fivefold performance improvement.

“If you take some PHP and run it in on HipHop, the CPU execution time [may] not be the limiting factor for performance. Chances are [the system is] spending too much time talking to the database or spending too time talking to [the] memcache” caching layer, Pobar said.

Intel Aims to “Re-Architect” Datacenters to Meet Demand for New Services

  • Reveals new details of the forthcoming 22nm Intel® Atom™ processors C2000 product family, enabling the company to target a larger portion of the datacenter market.
  • Unveils future roadmap of 14nm datacenter products including a system-on-chip (SoC) that for the first time will incorporate Intel’s next-generation Broadwell architecture to address an even broader range of workloads.
  • Rackspace Hosting* announces that it will deploy a new generation of rack designs as part of its hybrid cloud solutions aligned with Intel’s Rack Scale Architecture vision.

As the massive growth of information technology services places increasing demand on the datacenter, Intel Corporation today outlined its strategy to re-architect the underlying infrastructure, allowing companies and end-users to benefit from an increasingly services-oriented, mobile world.

The company also announced additional details about its next-generation Intel® Atom™ processor C2000 product family (codenamed “Avoton” and “Rangeley”), as well as outlined its roadmap of next-generation 14nm products for 2014 and beyond. This robust pipeline of current and future products and technologies will allow Intel to expand into new segments of the datacenter that look to transition from proprietary designs to more open, standards-based compute models.

“Datacenters are entering a new era of rapid service delivery,” said Diane Bryant, senior vice president and general manager of the Datacenter and Connected Systems Group at Intel. “Across network, storage and servers we continue to see significant opportunities for growth. In many cases, it requires a new approach to deliver the scale and efficiency required, and today we are unveiling the near and long-term actions to enable this transformation.”

As more mobile devices connect to the Internet, cloud-based software and applications get smarter by learning from the billions of people and machines using it, thus resulting in a new era of context-rich experiences and services. It also results in a massive amount of network connections and a continuous stream of real-time, unstructured data. New challenges for networks, computing and storage are emerging as the growing volume of data is transported, collected, aggregated and analyzed in datacenters. As a result, datacenters must be more agile and service-driven than ever before, and easier to manage and operate.

The role of information technology has evolved from being a way to reduce costs and increase corporate productivity to becoming the means to deliver new services to businesses and consumers. For example, Disney* recently started providing visitors with wirelessly connected-wristbands to enhance customers’ in-park experience through real-time data analytics. Additionally, a smart traffic safety program from Bocom* in China seeks to identify traffic patterns in a city of ten million people and intelligently offers better routing options for vehicles on the road.

‘Re-Architecting’ Network, Storage and Servers

To help companies prepare for the next generation of datacenters, Intel revealed its plans to virtualize the network, enable smart storage solutions and invest in innovative rack optimized architectures.

Bryant highlighted Intel’s Rack Scale Architecture (RSA), an advanced design that promises to dramatically increase the utilization and flexibility of the datacenter to deliver new services. Rackspace Hosting*, an open cloud company, today announced the deployment of new server racks that is a step toward reaching Intel’s RSA vision, powered by Intel® Xeon® processors and Intel Ethernet controllers with storage accelerated by Intel Solid State Drives. The Rackspace design is the first commercial rack scale implementation.

The networking industry is on the verge of a transition similar to what the server segment experienced years ago. Equipping the network with open, general purpose processing capabilities provides a way to maximize network bandwidth, significantly reduce cost and provide the flexibility to offer new services. For example, with a virtualized software defined network, the time to provision a new service can be reduced to just minutes from two to three weeks with traditional networks. Intel introduced Open Network Platform reference designs to help OEMs build and deploy this new generation of networks.

Data growth is a challenge to all datacenters and transferring this large volume of data for processing within a traditional, rigid storage architecture is costly and time consuming. By implementing intelligent storage technologies and tools, Intel is helping to reduce the amount of data that needs to be stored, and is improving how data is used for new services.

Traditional servers are also evolving. To meet the diverse needs of datacenter operators who deploy everything from compute intensive database applications to consumer facing Web services that benefit from smaller, more energy-efficient processing, Intel outlined its plan to optimize workloads, including customized CPU and SoC configurations.

As part of its strategy, Intel revealed new details for the forthcoming Intel® Atom™ processors C2000 product family aimed for low-energy, high-density microservers and storage (codenamed “Avoton”), and network devices (codenamed “Rangeley”). This second generation of Intel’s 64-bit SoCs is expected to become available later this year and will be based on the company’s 22nm process technology and the innovative Silvermont microarchitecture. It will feature up to eight cores with integrated Ethernet and support for up to 64GB of memory.

The new products are expected to deliver up to four times1,3 the energy efficiency and up to seven times1,2 more performance than the first generation Intel Atom processor-based server SoCs introduced in December last year. Intel has been sampling the new Intel Atom processor server product family to customers since April and has already more than doubled the number of system designs compared to the previous generation.

Roadmap for Expansion

The move to services-oriented datacenters presents considerable opportunities for Intel to expand into new segments. To help bolster the underlying technologies that power much of the next generation of datacenters, Intel outlined its roadmap of next-generation products based on its forthcoming 14nm process technology scheduled for 2014 and beyond. These products are aimed at microservers, storage and network devices and will offer an even broader set of low-power, high-density solutions for their Web-scale applications and services.

The future products include the next generation of Intel Xeon processors E3 family (codenamed “Broadwell”) built for processor and graphic-centric workloads such as online gaming and media transcoding. It also includes the next generation of Intel Atom processor SoCs (codenamed “Denverton”) that will enable even higher density deployments for datacenter operators. Intel also disclosed an addition to its future roadmap – a new SoC designed from the ground up for the datacenter based on Intel’s next-generation Broadwell microarchitecture that follows today’s industry leading Haswell microarchitecture. This SoC will offer higher levels of performance in high density, extreme energy efficient systems that datacenter operators will expect in this increasingly services-oriented, mobile world.

Facebook Earnings Review: What Wall Street Thinks

NEW YORK (TheStreet) — Facebook’s (FB_) second-quarter earnings focused on mobile revenue. Shares were soaring in premarket trading Thursday as Wall Street raised price targets and upgraded shares.

 The Menlo Park, Calif.-based social networker earned 19 cents a share on $1.813 billion in revenue for the quarter, as mobile advertising revenue accounted for 41% of advertising revenue this quarter. Total advertising revenue was $1.6 billion, 88% of total revenue, and up 61% year over year.

Analysts surveyed by Thomson Reuters were expecting Facebook to earn 14 cents a share on $1.62 billion in revenue for the quarter.

The company ended the quarter with 1.15 billion monthly active users (MAUs), up 21% year over year. There was a 51% annual increase in mobile MAUs, which drove the strength in mobile revenue. Daily active users (DAUs) were 699 million, up 27% annually.

Following the earnings, many analysts were bullish, with several upgrading shares and raising price targets. Here’s what some analysts on Wall Street had to say:

JPMorgan analyst Doug Anmuth (Overweight, $44 PT)

“Facebook delivered its strongest quarter yet as a public company–results that we think could be thesis-changing for many–and we would continue to buy Facebook shares even after the ~17% move up in the after-market. Our revenue and nonGAAP EPS estimates increase 12% and 38% for 2013, and 22% and 46% for 2014.”

Topeka Capital Markets analyst Victor Anthony (Buy, $40 PT)

“Facebook needed to, and delivered, a blowout quarter. What is clear from the results is advertisers have validated Facebook as an advertising platform. For full year 2013, our revenue and Adj. EPS increases to $7.196B and $0.71, resp, from $6.733B and $0.63. We still see more upside for the stock and recommend purchase. There are several well defined catalysts over the next two years that should lead to further share price appreciation, including: 1) monetizing Instagram, which, per CEO Zuckerberg, will generate “a lot of profits”, 2) launch of auto-play video ads, 3) monetizing Graph Search, 4) a bigger push into e-commerce, and 5) the potential for S&P 500 inclusion. Further, only 1mm or 6% of FB’s 18mm potential advertisers are buying ads, implying a huge runway for advertiser uptake exists.”

Sterne Agee analyst Arvind Bhatia (Buy, $37 PT)

“We are incrementally bullish on FB’s prospects following 2Q results and believe the stock should be a core holding in Internet portfolios. 2Q’s highlight was Mobile advertising (+76% q/q versus consensus +20%). Overall revenue (53% y/y) and EBITDA (+57% y/y) accelerated from 1Q’s 38%/35% revenue/EBITDA growth. Better than expected user engagement, strong monetization and good cost control helped FB outperform even the most bullish expectations on the Street. Reiterating Buy.”

Oppenheimer analyst Jason Helfstein (Outperform, $36 PT)

“Following materially better than expected 2Q results, we are increasing our estimates and price target, and are reiterating our Outperform rating. 2Q upside was driven by higher advertiser demand for newsfeed, both on volume and price, and since mobile Newsfeed pricing is similar to desktop and advertisers are largely indifferent between mobile and desktop, revenues are tracking the consumer shift to smartphones. We believe this dynamic is an important differentiator vs. other ad-supported internet companies, that are being hurt by the mobile mix shift. As such, we are increasing ’13E and ’14E revenue by 3% and 5%, and non-GAAP EPS by 7% and 9%, respectively. Raising target to $36 from $32.”

Shares of Facebook were soaring following earnings, tacking on 30.48% to $34.59 in premarket trading.

Yahoo Acquires AdMovate To Increase Mobile Advertising

News about the acquisition of Yahoo is still a lot to buy the company from a small start-up like Summly to large and are known as Tumblr. Today Yahoo has officially announced that it has acquired AdMovate, a private company. AdMovate focus to the world of advertising on mobile devices, they develop a solution that will bring mobile advertising to the target behavior. AdMovate itself also has confirmed this news, but both Yahoo and AdMovate not want to inform the amount of the approved agreement.
Now a team of technicians will AdMovate integrated with Yahoo advertising display team, based in Silicon Valley. Yahoo said that the acquisition is part of their move to invest more in technology advertising platform, so it will be easier for agencies and advertisers purchase. Yahoo CEO Marissa Mayer has even said many times that the company they represent the future of the mobile world so fair they are trying hard to improve their mobile services.